Benchmark Welcomes New Regional Sales Manager

Sep 07, 2021

Gene Carlson Joins Benchmark as Midwest RSM

Gene Carlson - Benchmark Regional Sales Manager

STATHAM, Ga.,September 7, 2021 – Benchmark, a leader in distribution and loading solutions to the food and bakery industries, recently announced the addition of Gene Carlson as Regional Sales Manager to the Midwest United States. This territory includes the following states: Minnesota, Wisconsin, Illinois, Indiana, North Dakota, and South Dakota.

Gene brings over 32 years of sales experience, particularly in the packaging industry. Gene has worked with fellow ProMach product brand Brenton, designer and manufacturer of customer-driven applications in robotic systems including material handling and high-speed pick and place, case packing, palletizing, and integrated, end of line systems, then ran his own shop for six years.

In his most recent position, Gene led sales as National Account Manager for stretch wrapping and pallet unitizing machinery within North American territories for ProMach product brand Orion. "I am most looking forward to meeting, working with everyone at Statham, and learning a new product," states Gene.

"We're excited to have Gene join our team. His tenure in sales combined with his entrepreneurial skillset is the perfect combination for Benchmark as we expand our sales presence and continue offering superior custom solutions to our customers." - Rich Arnold, V.P. of Sales, Benchmark

To learn more about Benchmark, visit our website at

About Southern

Southern simplifies pouch packaging with durable, versatile, and flexible horizontal form fill & seal (HFFS) systems for the food and non-food industries. Whether its powders, liquids, tablets or towelettes, Southern has over 30 years of experience in creating high-performing rollstock pouch packaging systems that increase productivity and decrease downtime. Southern is a product brand of ProMach, a global leader in packaging line solutions. As part of the ProMach Flexibles & Trays business line, Southern helps our packaging customers protect their reputation and grow the trust of their consumers. ProMach is performance, and the proof is in every package. Learn more about Southern at and more about ProMach at

Media Contact
Sarah-Beth Knight | 706-208-0814 x257

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